Immersive experiences level up

In a time when human beings can do most things on their smartphones - from streaming concerts happening halfway across the world to interacting with artificial intelligence bots like ChatGPT - getting their attention takes a lot of work.

- Yamini Chinnuswamy

This is probably why immersive experiences have continued to ramp up in the last year - and why Singapore has continued to lap them up.

Impressions Of Monet: The Experience at Gardens by the Bay, for instance, has attracted more than 750,000 visitors since opening in July.

Immersive experiences, as the name implies, transport visitors into different worlds. This could be through the use of audio-visual effects and physical stages and props, as seen in the newly opened Harry Potter: Visions Of Magic interactive art exhibition at Resorts World Sentosa.

The exhibit spans more than 3,700 sq m and boasts 10 environments.