FairPrice Trials Auto Discounts, AI Help in Punggol Digital District Outlet

Discount Trial Open to App Users on Govt Financial Schemes, Pioneer Generation

- Sarah Koh

FairPrice customers will no longer need store assistants to verify details of their financial assistance cards to apply store discounts when making a purchase under a self-checkout trial.

Instead, card holders will have their discounts automatically applied when making payments at self-checkout counters with the FairPrice Group app, which verifies their identity using the Government's MyInfo data vault on citizens and permanent residents.

The trial is for card holders on government financial schemes such as the Community Health Assist Scheme and members of the Pioneer Generation at FairPrice Finest's latest outlet in Punggol Digital District, which will open today.

The trial will be open to some of the 340,000 FairPrice Group app users who have updated their profile with details retrieved from MyInfo. The profile update will require users to perform a one-time Singpass verification.

Urging more customers to update their profiles, Mr Dennis Seah, FairPrice Group's chief digital and technology officer, said that manually checking financial assistance cards is tedious.

"Depending on the day, different discount schemes are applicable," said Mr Seah, adding that customers sometimes end up bringing in the wrong card on the wrong day.

"When you update your profile with MyInfo, we capture your income status and age so the discount is automatically applied within the FairPrice app," he said. "You don't have to worry about which day it is, the generation you belong to and income status. We will get the right discount for you."

Mr Seah said freeing up store employees from mundane tasks will help them focus on other tasks, such as stocking shelves and preparing fresh food items.