Competing plushies, giant banners Parties get creative in battle for hearts and minds

Rows of teddy bears on a table, and tiny white shirts imprinted with the words "PAP Sengkang" neatly arranged at the side.

- Clement Yong and Lee Li Ying

Multi-coloured ribbons could be pinned on the bears' chest, or for a more feminine look, on their ears — these were among the custom options for some 30 residents who streamed into the People's Action Party's Sengkang East branch for a build-a-bear workshop on March 16.

The event at 124A Rivervale Drive, headed by the branch's chairwoman and potential general election candidate Bernadette Giam, was among a series of outreach events held in recent weeks.