Chinese Animation a Hit Among Young Audiences

Once deemed overshadowed by Japanese anime and American animation, Chinese animation is now experiencing a surge in popularity, especially among younger audiences.

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BEIJING —

With improved storytelling, advanced visual effects and a seamless integration of traditional Chinese culture, the industry is rapidly gaining recognition at home and abroad.

A recent survey conducted by China Youth Daily among 7,232 university students revealed that 40.6 percent actively follow popular domestic animation films and series, while 30.4 percent check for new releases on a weekly basis.

This growing interest is reflected in the success of major box-office hits, including the record-breaking sequel Ne Zha 2, which has grossed over US$2.1 billion (S$2.8 billion) in box-office revenue and stormed into the global box office top five, cementing Chinese animation’s place in the global animation industry.