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Chagee and Sanrio offer new drink, exclusive Hello Kitty merch
The Straits Times
|December 12, 2025
From Dec 12, fans of popular Chinese tea chain Chagee and Hello Kitty will be able to pick up a new seasonal drink and snag exclusive collectibles.
In a media statement on Dec 10, Chagee said that this is part of its new festive collaboration with Sanrio's Tanned Hello Kitty. The character, which has gained recent popularity in Asia, is known for her sun-kissed appearance and cheerful personality.
As part of the tie-up, a new cocoa oolong milk tea will be available for a limited time. It will come in a limited-edition festive cup packaging and an exclusive thermal bag carrier, Chagee said.
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