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Black Friday data shows US shoppers spent $14b online
The Straits Times
|December 02, 2024
US shoppers used their mobile phones, laptops, desktops and other devices to make roughly US$10.8 billion (S$14.4 billion) in purchases online on Black Friday, an updated tally from Adobe Analytics showed.
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Black Friday, the day after American Thanksgiving, marks the official start of the holiday shopping season for retailers, and competition has intensified among businesses to win every penny-pinched shopper seeking discounts.
Increased online shopping potentially favors e-commerce giants such as Amazon.com and Walmart.
Walmart, which operates 4,700 stores in the US, has invested heavily in store-to-home deliveries for the holiday season to boost e-commerce.
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