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The Boks: Rugby’s hottest brand on and off the field
The Star
|March 28, 2025
WITH Lenny Kravitz playing a fiction-alised version of himself, the rock star stands on stage announcing the Male Model of the Year Award.
First up is Hansel McDonald, played by Owen Wilson, with a ridic-ulous montage describing him as edgy, a rebel, a maverick of the business.
The villainous Mugatu, sitting and watching from the gathered movers and shakers in this world of Zoolander, leans towards his underling, the femme fatale Katinka, and whispers: “That Hansel is so hot right now.”
Most recently, I found myself doing something similar, nudging a colleague in the Tims and murmuring: “These Springboks are so hot right now.”
And I don’t mean that regarding their on-field prowess, which has undoubtedly been impressive since 2018, and especially in the last two years, but rather when looking at the brand itself.
It has undoubtedly become a jug-gernaut, with other organisations and SA Rugby just to patch a green of fabric to the Bok jersey.
Denne historien er fra March 28, 2025-utgaven av The Star.
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