Nintendo aims to make 25 million Switch 2s to set gaming history

NINTENDO has asked suppliers to produce as many as 25 million units of the Switch 2 by the end of March 2026, setting the company up for record first-year sales of a console that’s already reached high-water marks for the global gaming sector.

- BLOOMBERG

The Japanese company is asking its manufacturing partners to ramp up output, counting on demand to persist over the coming holidays and into the new year, according to people familiar with the matter. Nintendo, which began assembly of the Switch 2 around the end of calendar 2024, may still adjust the final production figures when it gets a clearer reading of demand during the critical holiday shopping season.

As of now, Nintendo is likely to comfortably surpass analysts’ estimates for sales of 17.6 million devices in the fiscal year ending March, let alone its own much lower public forecast, the people said, asking not to be named discussing private plans. Nintendo can be expected to sell roughly 20 million units of the Switch 2 this fiscal year, based on shipping estimates from its assembly partners, with any leftover consoles in inventory for the next fiscal year.