Millennials revive SA’s classic car market

WITH the millennial generation steering the wheel, South Africa's classic car market is experiencing a powerful revival, fuelled by nostalgia, culture, and a deep emotional connection to the past.

- MASABATA MKWANANZI [e-mail]

From the box-shaped BMW 325is to the legendary Golf GTI, cars that once ruled the streets of the 80s and 90s are now roaring back as prized collector's items for a new wave of enthusiasts.

This growing passion, led by “youngtimers” aged between 30 and 40, is redefining what it means to own a classic.

Sesh Govender, Underwriting Specialist at iTOO Classic Cars, explained that youngtimers are drawn to vehicles from the 1980s, 1990s, and early 2000s, cars they remember from their youth or that belonged to their parents.

She highlighted the box-shaped BMW 325is as one of South Africa's most iconic youngtimers, noting that its significance lies not just in rarity but in the memories it evokes.

Govender added that the appeal of classic cars is driven by nostalgia and personal meaning.

"This kind of idealism fuels the popularity of classic cars. Much like dreaming of a career, a luxury watch, or a rare collectible, owning a classic car taps into nostalgia and personal milestones. It is an investment, but one deeply rooted in emotional value."