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In ‘Rooted and Rising’, Thebe Ikalafeng proves that success begins with cultural identity
The Star
|November 19, 2025
THEBE Ikalafeng is recognised across the continent as a leading African branding authority.
ROOTED and Rising argues that the path to real progress begins with cultural grounding rather than the abandonment of heritage.
(Supplied)
Ikalafeng lives in Johannesburg and has spent much of his career studying how identity shapes the way nations, people and brands present themselves.
His newest book, Rooted and Rising, argues that the path to real progress begins with cultural grounding rather than the abandonment of heritage.
Ikalafeng has travelled to every African country and worked in more than 25 countries around the world. These journeys have shaped his understanding of people and leadership.
In the book, he introduces a people-centred Seven Ps framework drawn from African knowledge and lived experience.
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