Global study reveals South Africans among the world's most playful people

RECENT research highlights the crucial role of play in fostering creativity, connection, and well-being, especially in our increasingly disconnected world. | Ron Al

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RECENT research reveals that play is not only essential for creativity and connection but a vital contributor to well-being - especially in today’s increasingly disconnected and stressful world.

Evidence shows that play is fundamental to our humanity and happiness:

94% of people believe play is for all ages.

88% of children and 83% of adults view play as essential to daily life.

81% believe that play can improve global health and well-being.

South Africans lead the way when it comes to play

25% are more likely than the global average to play to build confidence and gain knowledge.

20% more likely to incorporate competition and experimentation into play.