Factionalism, narrative clarity, cultural disconnect: Challenges aplenty for Samik

WITH the 2026 West Bengal assembly polls on the horizon, the BJP has placed its bet on soft-spoken RSS loyalist and party veteran Samik Bhattacharya to steer its troubled state unit out of a prolonged phase of internal discord, grassroots disarray and “cultural disconnect” with the Bengali electorate.

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But as Bhattacharya, a quintessential Bengali ‘bhadralok' takes charge, a key challenge before him is whether the state BJP under his leadership pursues a moderate, inclusive Hindutva line or continues with the combative and hardline posture championed by leaders like Suvendu Adhikari. A Rajya Sabha MP and one of the BJP's most articulate Bengali faces, Bhattacharya was recently unanimously elected president of the West Bengal unit, a move seen as an attempt to calm factional storms, revive a demoralised cadre and address the growing perception that it lacks cultural connect and ideological clarity in the state.