Patong Pride on show

Tourism figures hope to capitalise on the momentum by promoting 'Rainbow Tourism', aiming to attract over 4 million LGBTQIAN+ tourists annually and boost local revenue by more than B65 million per year — aligning with national goals to promote inclusive, high-value and sustainable tourism.

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Organisers said this year's Pride Parade was more than a festive event — it was a powerful message to the world that Phuket is not only a tropical getaway, but a destination that embraces love, equality and diversity in all its forms.

'PRIDE TALK'

Among the key events hosted by the Andaman Power Phuket Association in Patong last week was the second annual 'Pride Talk' under the theme 'Pride = People'.

The event, held at Simon Cabaret Theater in Patong on June 4, was part of the broader Phuket Pride 2025 celebrations and aimed to position the island as a model city of inclusion and understanding of gender diversity.

Led by Andaman Power Phuket VP Nopphasorn, the event provided a platform to discuss key issues affecting the LGBTQIAN+ community in Thailand. The initiative focused on fostering dialogue around rights, equality and the need for legal and social reform.