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Veggies first

The Philippine Star

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June 26, 2025

I previously wrote about Metro Pacific Agro Ventures, Inc. (MPAV), the wholly owned agriculture unit of Metro Pacific Investments Corp. (MPIC), and how it recently opened the Metro Pacific Fresh Farms (MPFF), a 3.5-hectare vegetable greenhouse complex in San Rafael, Bulacan.

- ATTY. MIKE TOLEDO

Veggies first

This farm, consisting of six greenhouses, promised yields equivalent to five times those of traditional farms and up to 500 metric tons of fresh vegetables annually, to be sold under the brand name More Veggies Please, a play on the initials of Metro Pacific chairman, president and CEO Manuel V. Pangilinan (MVP).

The MPFF also effectively launched MPAV's The Vegetable Greenhouse Project, a 22-hectare property housing a complex of modern greenhouses in San Rafael.

This was touted to be the biggest vegetable greenhouse facility in the country and will produce some 1,600 metric tons of high-quality vegetables annually.

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