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USAPANG BARBERO
The Philippine Star
|October 19, 2025
Before Messenger or WhatsApp, the first chat group sat on a swivel chair, wrapped in a striped cape, while someone with a clipper leaned in and asked, “So, what’s new?”
The barbershop was where stories went for a trim and came out taller. If Marites ruled the pantry, the barbero reigned at the mirror. Both ran on the same current of talk; only the voltage differed. Hers was often whispered. His was delivered with the clean edge of a blade.
Men do not call it gossip. Scientific studies show that men talk about others just as frequently as women do, refuting the old stereotype. But they call it kwentuhan. The setup, however, is the same. Someone talks, everyone listens, and before the hair hits the floor, a reputation has fallen with it.
Teng Roma has seen both sides of this ritual. At Emphasis, his flagship salon, the rule is discretion. Clients from Manila’s crème de la crème arrive knowing that whatever they say under the dryer will stay there. “Our staff are trained to be unobtrusive and maintain strict confidentiality,” says Teng. The salon, with its interiors by Conrad Onglao and later by Budji Layug and Royal Pineda, feels more sanctuary than stage. The chitchat here is muted, like perfume. Secrets cost extra.
The barbershop is society’s most honest, if exaggerated, confessional.
Yet in spirit, Emphasis and the neighborhood barbershop share the same roots. Both are places of transformation not only of hair but of mood. They are confessionals disguised as service rooms. One deals in gossip with conviction the other in gossip with discretion.
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