Taking charge with compassion and transparency

CTALK

- CITO BELTRAN

When crisis and tragedy strike, there is often a tendency to panic, assign blame or, in some cases, run for cover. Other companies send in a team of external crisis managers to handle the situation, often using a designated spokesperson in tandem with a lawyer.

But not Ramon Ang, president of NNIC.

Soon after the tragic accident happened at NAIA Terminal 1 last Sunday, members of media received information about the accident along with initial information. The information was actively shared by RSA and not hidden, delayed or "managed."

What followed soon after that was a demonstration of NNIC president Ramon Ang's nature and character in addressing a "crisis" with "compassion" first, and "hands on" second.

When it was established that two persons died in the accident and that several others were injured, NNIC released a statement saying: "NNIC president Ramon S. Ang has committed to providing immediate assistance to the victims of the vehicular accident that occurred earlier today at the departure level of NAIA Terminal 1.

"Ang said he will personally shoulder the medical expenses of the four individuals who were injured and provide financial assistance to the families of the two who died in the incident."

"This is a very tragic incident. Our priority now is to make sure the victims and their families receive the support and care they need," Ang said.