'SQUID GAME' CONQUERS THE WORLD AGAIN, WITH SEOUL AS THE CENTER OF ITS UNIVERSE

The promotions for Season 2 of Squid Game came in strong. Global activities that delighted fans of the hit Netflix series were all over, and I mean everywhere.

- MONIQUE TODA

The promotions for Season 2 of Squid Game came in strong. Global activities that delighted fans of the hit Netflix series were all over, and I mean everywhere. There was the iconic "red light green light doll," also known as Young-hee, who made appearances at the Champs Elysees in Paris, on a float at the harbor by the Sydney Opera House, at a bridge in London, and at our very own Greenhills. An army of "pink soldiers" invaded a local beach in Australia, and other locations like the Netherlands, India, Brazil, and even the random neighborhood laundromat. Hollywood had a fan meet, run, and its own world premiere.

The highlight, though, of the launch of Squid Game 2 was definitely in Seoul. Squid Game is the most popular series of Netflix of all time, with an astounding audience of 330 million who have watched Season 1. It is no exaggeration to say that this Korean series is really a big deal. So, I was thrilled to have been included and experience first-hand the world premiere of Squid Game 2 in Seoul.