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SM Prime to invest P1.7B for new MOA events venue
The Philippine Star
|May 22, 2025
SM Prime Holdings Inc., the integrated property development arm of the Sy Group, is investing P1.7 billion to develop a large-scale world-class venue within the SM Mall of Asia (MOA) Complex.
SMX Center for International Trade and Exhibitions (SMXCITE) is the latest project being undertaken by SM Prime to expand its meetings, incentives, conferences and exhibitions (MICE) portfolio.
SM Prime said the investment reflects its confidence and long-term bet on the MICE industry's growth and Manila's emergence as a regional hub.
"With world-class infrastructure and a strategic location, we believe Manila can rival regional peers as a go-to venue for international trade events," SM Hotels and Conventions Corp. executive vice president Peggy Angeles said.
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