PIANTING STORIES THAT INSPIRE GROWTH

A record-breaking number of nearly 400 entries embraced the theme “Inspiring Growth” for the 18th edition of the Bright Leaf Agriculture Journalism Awards, a dozen of which were honored at the Fairmont Hotel on Nov. 6.

- ALFRED A. YUSON

Established in 2007 by PMFTC, it has continued to be the premier recognition program for excellence by journalists who elevate public understanding of the agricultural landscape through stories that inform, inspire, and empower in various media categories.

Four first-time winners and five debut entrants earned top honors, reflecting the continued expansion and diversity of agriculture journalism in the Philippines.

In his opening remarks, PMFTC president Gijs de Best stressed: “In today’s world, (the media's) courage also means shining a light on complex issues — from sustainability and digitalization to issues like illicit trade, which threatens livelihoods and economic progress. The media’s role in bringing these stories to the public — truthfully, responsibly and with depth — is indispensable.”

A message from Department of Agriculture (DA) Secretary Francisco Tiu Laurel was delivered by National Tobacco Administration (NTA) CEO and Administrator Belinda Sanchez: “You do more than inform. You bring a spotlight to the unseen, amplify unheard voices, and bridge the gaps between fields, front pages and grassroots. In today’s climate uncertainty, shifting markets and evolving technologies, agriculture journalism is more crucial than ever.”

Bright Leaf had also marked the successful return of its caravan to Baguio City — its first since 2019. The caravan promotes the awards, engages local journalists, and strengthens awareness of agricultural issues. Over the years, the initiative has reached more than 1,000 journalists in 15 cities, building a community that champions the growth of agriculture journalism nationwide.