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Phl businesses remain slow in adopting AI – study

The Philippine Star

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September 14, 2025

Philippine businesses have been slow in adopting artificial intelligence (AI) with only 14.9 percent using the technology despite widespread internet access, according to the Philippine Institute for Development Studies (PIDS).

- — Louella Desiderio, Bella Cariaso

Phl businesses remain slow in adopting AI – study

This was among the findings of the study titled Readiness for AI Adoption of Philippine Business and Industry: The Government's Role in Fostering Innovation- and AI-Driven Industrial Development authored by PIDS senior research fellow Francis Mark Quimba, former supervising research specialist Neil Irwin Moreno and former research analyst Alliah Mae Salazar.

The study found that AI adoption in the country is concentrated in large companies in urban centers.

Sectors with the highest AI adoption were the information and communications technology at 7.19 percent and business process outsourcing at 5.94 percent.

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