NTA recalibrates marketing plan to boost tobacco exports

The National Tobacco Administration (NTA) said it would strengthen its marketing drive to hike the export of the country's tobacco and take advantage of the growing demand of the commodity in the global market.

- By JASPER EMMANUEL ARCALAS

Agriculture Undersecretary Deogracias Victor Savellano has instructed the NTA to ramp up its marketing efforts to increase the demand for locally produced tobacco both in the local and international markets.

Savellano, who serves as the DA's oversight official of the NTA, gave the marching orders during the agency's governing board meeting wherein the status of agency's marketing programs were tackled.

"The initiative is in line with the agenda of DA Secretary Francisco Tiu Laurel Jr. on expanding market access of crops supporting the economic agenda of President Marcos protecting the purchasing power of every Filipino family to ensure food security," the NTA said yesterday.