Kia Drives Excitement at 2025 Auto Focus Festival

Kia Philippines is charging full speed ahead into the future of mobility as it returns to the Auto Focus Test Drive Festival from May 8 to 11, 2025, at the SM Mall of Asia Concert Grounds, with a renewed push for its brand campaign, "The Kia Movement."

- By JACOB OLIVA

Designed to position Kia as an aspirational brand for every kind of Filipino driver, the exhibit brings together innovation, variety, and real-world driving experiences.

As part of its campaign to redefine mobility, Kia is giving festival-goers more than just a visual treat. "The Kia Movement" showcases the brand's full range of Internal Combustion Engine (ICE) vehicles, Turbo Hybrids, and fully Electric Vehicles (EVs) — all of which are available for test drives throughout the four-day event.

INNOVATION ON DISPLAY AND IN MOTION Kia's lineup at Auto Focus reflects the brand's broad and forward-thinking strategy. Taking center stage in the "Big 3" display are:

The Kia Sonet, the brand's best-selling compact SUV and the perfect first car for young professionals and starting families.