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Keepers Forays Into Premium Local Spirits
The Philippine Star
|July 17, 2025
The Keepers Holdings Inc. of retail tycoon Lucio Co is venturing into the premium local spirits market with the purchase of a 50-percent stake in the company behind the world-class Filipino liqueur brand SULA.
In a stock exchange filing, Keepers said it has acquired up to 50 percent subscribed and outstanding shares of Cervia Global Trading Inc. for P40 million.
Keepers said the amount of consideration for the acquisition at P320 per share was based on the revenue potential of Cervia Global Trading, a domestic corporation dedicated to creating and producing premium local alcoholic beverages.
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