JEAN-IOUS!

Known for using technical fabrics in contemporary suiting, Boggi Milano opens a flagship store in Greenbelt 5.

- By MARBBIE TAGABUCBA

Guess what I'm wearing?" is how Anton Huang usually starts his conversations with his team these days, referring to his impeccably fitting suits that are the epitome of sprezzatura – the Italian quality of effortless elegance.

Going from meetings to events these past few hectic weeks, he isn't breaking a sweat in them either, despite the heat and humidity, all because of his new favorite brand. One store launch revealed the answer: Boggi Milano.

Over the years, SSI has made available to the Philippines some of the world's best and most luxurious brands. While Boggi already has over 258 stores in more than 60 countries, the brand has remained low-key; it doesn't shout. None of their wares are brandished with bold logos. Rather, they are a wardrobe essential among the "quiet luxury" market as well as those who aspire for it; their price points, especially for the quality you are getting, are very reasonable.