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Hustle! Grind! Crush it!

The Philippine Star

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July 26, 2025

Remember those battle cries from the golden age of hustle culture when millennials ruled social media and every self-anointed 'guru' with a ring light and a rented Lamborghini was relentlessly screaming success formulas?"

If you weren't juggling five gigs, answering emails in your dreams and turning burnout into a brand- at least having one "passive income stream" were you even serious?

I still chuckle (and cringe) at those YouTube preachers, jabbing their fingers at the screen and shouting, "If you're broke, it's your fault!" Really? Says the guy rocking a suspiciously shiny Rolex and serving up reheated advice like it's gourmet wisdom. At this point, their lectures had more value than their actual net worth.

A whole generation went into overdrive grinding, hustling, and some even gambling desperate to strike gold. Because if you weren't making millions by Tuesday, you were just lazy.

But behind the hype lies a quiet truth: The constant hustling has lost its value.

Our excessive celebration of hard work has caused us to forget the actual purpose, which extends beyond bank account growth into life enrichment.

Now, do not get me wrong. If you have been following my column or attending my talks and training, you would know that I have consistently advocated for personal growth and productivity. But not knowing boundaries would lead anyone to a life of meaninglessness and disappointment.

Wealth isn't just about what you have. It's about what you do with what you have and how you grow from where you are to where you're meant to be.

Somewhere and sometime in my journey, I have picked up from various speakers and books I read about the different stages of wealth creation:

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