How Guji Lorenzana collaborates with music artists all over in Asia

Guji Lorenzana is one creative who has the vantage point of what it's like being on camera and behind the scenes.

- By JERRY DONATO

Guji Lorenzana is one creative who has the vantage point of what it's like being on camera and behind the scenes. He initially forayed into singing and acting as a featured artist and eventually expanded his horizons as an artist's manager and a record label executive.

At this point in his professional career, Guji further explores the latter as the territory manager, A&R Business Development in Asia for Symphonic Distribution. It's among the industry's leading independent music distribution and marketing companies, according to a piece of information given to this paper, which has collaborated with such renowned artists as "Imogen Heap, Sarah McLachlan, Matisyahu, Ryuichi Sakamoto, Paula Cole, Sean Paul (and) Doechii."

In a recent virtual one-on-one, The STAR and Guji picked up where they left off, talking about his being a YouTube content creator. He documents his passions and family life with the purpose of inspiring people on his channel.

"I still do that from time to time... at that time, during the pandemic, it seemed that there was more time to focus on it," said he, who described the experience as great and shared that he applies the learning gained from it to his present work.