Grab gears up for holiday surge

Grab Philippines is gearing up for the expected surge in demand for its services this holiday season.

- —Richmond Mercurio

The company said that it is ramping up its efforts to better manage the balance between supply of vehicles with passenger demand this holiday season as well as to effectively serve the growth of on-demand deliveries.

Grab Philippines said that part of the efforts include a range of new features to ensure safety and reliability without compromising on affordability.

"For some, the holiday season lasts two or three months. For Grab, it is a journey that spans over 10 months when you consider all the preparations done leading up to the season. We have been preparing since January of this year—working with our regulators toward a more balanced demand and supply, and launching a series of technologies to provide our consumers with a better holiday experience," Grab Philippines country head Ronald Roda said.