EXPERIENCING KAIZEN WITH THE NEW CHERY TIGGO 2 PRO

Kaizen (noun): the principle of holistic continuous improvement that originated from Japanese corporate culture but is now globally practiced. I experienced kaizen in the new Chery Tiggo 2 Pro.

- By MANNY N. DE LOS REYES

As far as facelifts go, the new P708,000 Tiggo 2 Pro's is a rather extensive one. Many facelifts involve only a change in grille and bumper plus sundry changes or a few additional features inside the cabin.

But with the new Chery Tiggo 2 Pro, it involves changing the whole front end (grille, bumper, headlights, hood, front fenders).

And unlike the usual facelift, the new Tiggo 2 Pro's rear end doesn't just get new taillights, it also gets a completely different tailgate, rear windshield, taillights, bumper, rear spoiler and third brake light.

But more importantly, it offers an interesting insight on this Chinese brand's manufacturing culture: that it's not always about adding a lot of features and undercutting the price of its competitors. It's also about continuously improving the product.