Denmark Aims to Use Copyright Law to Protect People from Deepfakes

The government in Denmark wants to protect citizens from deepfake images by giving them more control over their own likenesses, expanding copyright law in a pioneering measure that would allow people to demand that social media platforms take down digital forgeries.

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Deepfake technology, which uses artificial intelligence tools to create ultrarealistic images, videos or audio that appear to be actual people, is rapidly improving, leaving the images much harder to spot than ever.

Authorities around the world are quickly imposing new rules in a struggle to catch up with the technology, which has legitimate uses but has also been widely adopted to make nonconsensual pornography, to run scams and to spread disinformation.