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Credible rice science info now on YouTube, TikTok
The Philippine Star
|December 08, 2024
The Philippine Rice Research Institute (PhilRice) has launched new social media accounts to address the needs of agriculture stakeholders to have easier access to science-based rice information.
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PhilRice's page on YouTube (https://www.youtube.com/@philricetv/shorts) and TikTok (https://www.tiktok.com/@rice_matters) were created based on stakeholders' demand for rice information on said platforms.
In a survey conducted on the DA-PhilRice Facebook page, 87 percent of the 1,205 respondents indicated that they search for rice information on YouTube while in another poll, the majority of over 200 respondents expressed an interest in obtaining farming tips on TikTok.
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