Business Snippets

JTI welcomes new executives

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JTI Philippines last Friday celebrated the Chinese New Year at the Marco Polo Hotel in Ortigas to celebrate in a big way and introduce its two new executives: Guilherme Silva, who replaces John Freda as the company's new general manager and Shaiful Mahpar as the new corporate affairs and communications director based in Manila.

Freda has been reassigned to Spain and is now the new general manager of the Iberia market cluster based in Madrid.

As for Silva, it is actually his second posting in the Philippines; he was previously assigned in the country as JTI's marketing director in 2011. He has since held various leadership roles across other JTI markets—as head of JTI Cambodia in 2014, GM of JTI Malaysia in 2016, marketing and sales vice president of the Western Europe Region in 2018, and, most recently, GM of the Iberia cluster, covering Spain, Portugal, the Canary Islands, Andorra and Gibraltar since 2020.