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AUB, Singlife partnership to boost insurance penetration
The Philippine Star
|October 19, 2025
Asia United Bank (AUB) is targeting to grow its HelloMoney user base by 1.2 to 1.5 million customers this year as it expands its digital ecosystem through a new partnership with Singlife Philippines, integrating microinsurance products directly into its e-wallet app.
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Photo shows (from left) Singlife chief of staff Jay Kotecha and Singlife CEO Lester Cruz leading the signing of an agreement with Asia United Bank head of Operations and Technology Group Wilfredo Rodriguez and AUB chief transformation officer and head of Branch Banking Group Jacob Ng.
The collaboration allows HelloMoney users to access Singlife's insurance offerings seamlessly within the app, marking the first time AUB has embedded a third-party service inside its digital platform.
The move is part of the bank's broader push to provide a wider range of financial services to its growing base of working-class and payroll clients.
"HelloMoney's customer base is now about six million, and the market we serve are really the working-class Filipinos who will need the protection the most," AUB head of operations and technology group Wilfredo Rodriguez said.
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