Campbell's loses its cool after an executive bad-mouths the food

"Shit for fucking poor people" is not a slogan that Campbell's would choose for marketing its products, which were once made cool by Andy Warhol.

- By Matthew Bishop

No wonder the food giant has fired Martin Bally, the executive whose unappetising product description went viral last week. Still, the firm does not emerge well from the context in which the remarks became public, as recorded evidence in an unfair dismissal case by a former employee who claims that he was fired for whistleblowing about Bally's remarks, which also alleged the product included a “piece of chicken from a 3D printer” (which Campbell's also denies).