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Myntra Glamstream launches with exclusive preview of 'Jordan' by Badshah
The Northlines
|11 July 2025
Myntra, the leading fashion and lifestyle e-commerce platform, has officially unveiled Glamstream ~ an industry-first innovation that effortlessly merges entertainment, fashion inspiration, and instant shopping.
The grand launch event, held over the weekend in Mumbai, was a star-studded affair, with notable personalities from Bollywood and the digital creator ecosystem in attendance.
Guests included Raveena Tandon, Khushi Kapoor, Neha Dhupia, Sushant Divgikar, and popular creators such as Sufi Motiwala, Renil Abraham, Aaditya Kulshreshtha, and Nayandeep, among others, Myntra said in a statement.
Myntra’s Glamstream is an innovative shoppable content platform built directly into the Myntra mobile app. It reimagines fashion discovery by merging entertainment, community, and instant shopping into a seamless experience.
The platform will feature over 100+ celebrities, including Vijay Deverekonda, Tabu, Zeenat Aman, Tammanah Bhatia, Bhumi Pednekar, and Malaika Arora, among others, bringing their unique style and insights directly to viewers.
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