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1/3rd shoppers use ecomm for discretionary spending
The New Indian Express
|May 21, 2024
ONLINE shopping is undergoing rapid expansion as over one in three online shoppers surveyed are now using ecommerce as their primary channel for discretionary and essentials spending, according to public policy think-tank Empower India report.
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The survey with 69,000 ecommerce users revealed a strong preference for online shopping, with 63% of men and 37% of women indicating an inclination towards digital transactions. About 36% of ecommerce users use e-commerce sites as their primary shopping method. The surge in preference for e-commerce platforms stems from the
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