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Why FIFA WC venues are getting rebranded
The New Indian Express Tirupati
|June 04, 2026
THE stadiums that will host World Cup matches are removing all traces of their usual corporate sponsors in anticipation of the tournament that starts next week.
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At AT&T Stadium in Arlington, Texas, home of the NFL's Dallas Cowboys, workers on Tuesday continued the process of covering the “AT&T” on the stadium’s facade. The work began last week. The reason? AT&T, and the other stadium sponsors at World Cup venues, are not FIFA sponsors, which are guaranteed exclusive rights during the tournament that runs through July 19.
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FLERE HISTORIER FRA The New Indian Express Tirupati
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Why FIFA WC venues are getting rebranded
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