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Local entrepreneur from Shikaripura loses Rs 64 lakh to 'Zudio franchise' scammers

The New Indian Express Shivamogga

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April 07, 2025

What seemed like a business breakthrough was an elaborate con, a carefully constructed fraud

- MARX TEJASWI @Shivamogga

IT seemed like a perfect chance for a 25-year-old local entrepreneur from Shikaripura taluk to join hands with one of India's fastest-growing retail chains when a Google Form appeared online after he was searching for an opportunity for a Zudio franchise. But what followed was a sophisticated online fraud operation that left a man from the city devastated and poorer by nearly Rs 65 lakh.

It all began in late February, when the complainant came across a link inviting applications for Zudio franchises. The form, complete with a professional tone and what appeared to be branding from the Tata Group-backed fashion chain, asked for basic details. The complainant, who had long aspired to start a retail venture, filled in his information and submitted the form.

Two days later, on February 27, he received a call from an unfamiliar number. The caller claimed to represent Zudio and said that the company had sent application forms and further instructions to the complainant's email.

FLERE HISTORIER FRA The New Indian Express Shivamogga

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