Gå ubegrenset med Magzter GOLD
Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare
Prøve GULL - Gratis
Mahindra to rename electric SUV as 'BE 6'
The New Indian Express Mysuru
|December 08, 2024
The car manufacturer says it will contest the brand rights of 'BE 6e' in court, asserts that IndiGo's claim is baseless
IN the growing tussle between India's largest airline IndiGo and homegrown auto major Mahindra & Mahindra (M&M) over the use of code '6e', the latter on Saturday said it will contest the brand rights of 'BE 6e' in court. For the time being, Mahindra has decided to name its electric sports utility vehicle as 'BE 6' from the disputed nameplate 'BE 6e'.
"We, however, do believe the claim by IndiGo is baseless and if not challenged, will set an unhealthy precedent of monopolizing alpha-numeric 2-character marks, despite our mark being distinctive and different. This will be enormously constraining for all companies across industries and sectors," said M&M in a statement on Saturday.
It added, "We will thus continue to strongly contest this in court and reserve our right to the brand name BE 6e."
Denne historien er fra December 08, 2024-utgaven av The New Indian Express Mysuru.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA The New Indian Express Mysuru
The New Indian Express Mysuru
Alliance with RJD hurt party in polls, Cong MLAs tell Kharge in review meet
DIFFERENCES have erupted within Congress over whether to continue its political alliance with Lalu Prasad-led RJD or go it alone in Bihar.
1 mins
January 25, 2026
The New Indian Express Mysuru
On the Earth's Margins
From the freezing fjords in icy winters to the ethereal view of midnight sun in summers—an expedition here is like trespassing into the Earth's great wilderness
2 mins
January 25, 2026
The New Indian Express Mysuru
Ask, and You shall Receive—Favours and Friendship
Logic says that if you want someone to like you, you should do something nice for them.
2 mins
January 25, 2026
The New Indian Express Mysuru
Vested groups stopping equal access to education, says Jayant Chaudhary
UNION Minister of State for Education Jayant Chaudhary said there were vested interests in the education arena who did not want all sections of society to have equal access. He was responding to a question on the recent regulation of the University Grants Commission (UGC) aimed at redressing caste-based discriminations in Higher Educational Institutes (HEIs) in the country.
1 mins
January 25, 2026
The New Indian Express Mysuru
FAINTLY RECALL A WORD... WAS IT ‘PEACE’?
WAR is in the air.
4 mins
January 25, 2026
The New Indian Express Mysuru
Login credentials of 149-mn accounts leaked, says report
LOGIN credentials of over 149 million accounts of internet firms have allegedly been leaked, a report published by ExpressVPN said.
1 min
January 25, 2026
The New Indian Express Mysuru
Davos and the Art of Decorative Governance
ACUTE ANGLE
4 mins
January 25, 2026
The New Indian Express Mysuru
Blast in Punjab derails goods train, driver hurt
A minor blast blew off a portion of the railway track near the Sirhind station in Punjab’s Fatehgarh Sahib district around 9.50 pm on Friday, injuring the loco pilot of a freight train, the engine of which sustained some damage.
1 min
January 25, 2026
The New Indian Express Mysuru
Dancing Between Worlds
On a January evening in Chennai, as lights dimmed at Dakshinamurthy Hall, Shriya Srinivasan stepped onto the Bharatanatyam stage with an unexpected subject: climate change.
1 min
January 25, 2026
The New Indian Express Mysuru
Shah asks UP voters to say no to caste, dynasty politics
SETTING the tone for party’s campaign for UP Assembly election schedule next year, Union Home Minister Amit Shah on Saturday called upon the people to vote for the ruling BJP while slamming the Congress, Samajwadi Party (SP), and the Bahujan Samaj Party (BSP) for “dynastic politics,” here on Saturday.
1 mins
January 25, 2026
Listen
Translate
Change font size