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K'taka Coffee Board tapping into specialised, customised coffee market
The New Indian Express Mysuru
|July 11, 2025
BESIDES steps to increase coffee production, Karnataka is now taking the lead in the country in harvesting and brewing specialised and customised coffee, based on the taste and demand of international and domestic consumers.
This has come at a time when India is shifting its focus on strengthening its blends and quality, while Brazil continues to lead in coffee production.
To tap this developing market, farmers and brewers from the state recently held a meeting with officials from Coffee Board of India, ministry of commerce and industry and ministry of external affairs. They discussed how embassies can be used to propagate specialised coffee.
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