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The Untangled Weaver
The New Indian Express Kozhikode
|January 19, 2025
Rajeshwari Karthik collaborates with weaver clusters to revive traditional textiles
My grandmother's simple cotton hand-knotted Madurai sungudi saris and my mother's minimal zari Kanjeevarams are my first memories of saris," remembers Rajeshwari Karthik. The former IT professional, who worked in London for nearly a decade moved back to India in 2010 and started her brand Varnavas-tram (varnam means colour and vastram means attire) in 2016 to bring these vintage textiles back into the limelight. To revive the best of handloom textiles, the 40-year-old entrepreneur works alongside master craftsmen to lead a resurgence from the time-honoured Pondurujamdanis to elegant Ikats inspired by Uzbek and Cambodian motifs.
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