Google Removed 5.1 Billion Ads in 2024, Leveraging AI to Tackle Online Threats

Technology giant Google reported that it removed over 5.1 billion ads and suspended more than 39.2 million advertiser accounts globally in 2024.

- Rakesh Kumar @New Delhi

Its large language models (LLMs), enabling more efficient and accurate enforcement at scale. According to the company, these updates accelerated complex investigations, aiding in the identification of malicious actors and fraud signals—such as illegitimate payment information—during account setup. This helped prevent billions of policy-violating ads from ever reaching consumers, while also ensuring that legitimate busines