Frozen or Retorted, Packaged Onasadya Blazes New Trail

The market has been expanding ever since the first pack of Onasadya was launched in 2020

- 

clave to kill all the microbes. The food is treated to an out-of-the-world experience, ensuring a longer shelf-life."

Brijith's company—products of which have found customers even in northeast India—has brought out a retort-packed Onasadya that serves a family of four. "It will be 30 to 35% costlier than a normal sadya because of the cost accrued in packaging. Our Onasadya pack, that costs ₹1,800, has 23 items. The entire process of preparing the sadya begins a month ahead of the festival, factoring in the time taken for shipping," he added.