Prøve GULL - Gratis
Brands Ride the Spiritual Tide at Maha Kumbh
The New Indian Express Kozhikode
|January 15, 2025
Reports estimate brands will spend ₹1,800-₹2,000 cr on ads during the event
FROM Reliance to Coca-Cola, major brands are capitalising on the Maha Kumbh wave as the 45-day mega event in Prayagraj is expected to draw over 40 crore people, making it the largest gathering in the world.
Industry reports estimate that brands will spend between ₹1,800 crore and ₹2,000 crore on advertising during the event. According to the Confederation of Indian Industry (CII), Maha Kumbh 2025 is projected to contribute nearly Rs 1.2 lakh crore to Uttar Pradesh's economy.
Denne historien er fra January 15, 2025-utgaven av The New Indian Express Kozhikode.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA The New Indian Express Kozhikode
The New Indian Express Kozhikode
Panic grips Gujarat as 19 schools get bomb threats, students and teachers safe
A wave of bomb threats sent by email jolted Gujarat on Wednesday, putting at least 19 prominent schools in Ahmedabad, Gandhinagar and Kalol on high alert.
1 min
December 18, 2025
The New Indian Express Kozhikode
WADA’S LATEST TESTING FIGURES SHAME INDIA... AGAIN
India has retained its number one spot in the global doping charts for 2024 per the World Anti-Doping Agency with as many as 260 adverse analytical findings
3 mins
December 18, 2025
The New Indian Express Kozhikode
Ratle power project in J&K set to face 2-yr delay
THE hopes of relief from power outages in electricity-deficit Jammu and Kashmir have dimmed as the 850-MW Ratle hydroelectric power project in Kishtwar district is set to face a delay of more than two years in its commissioning.
2 mins
December 18, 2025
The New Indian Express Kozhikode
WHEN ALL ABOARD ARE FLYING BLIND
THE IndiGo turbulence has again brought the issues of corporate governance and marquee boards into public discourse.
4 mins
December 18, 2025
The New Indian Express Kozhikode
Pak extends airspace ban for Indian planes, Delhi likely to reciprocate
AFTER closing its airspace to India's airlines in April following the Pahalgam attack, Pakistan on Wednesday extended the ban by another month till January 23.
1 min
December 18, 2025
The New Indian Express Kozhikode
No truck with Ajit’s NCP in BMC polls over Malik: BJP
THE BJP said on Wednesday that it will not have a tie-up with its MahaYuti ally NCP for the Brihanmumbai Municipal Corporation (BMC) elections as Deputy CM Ajit Pawar’s party has named Nawab Malik, an accused in a money laundering case linked to gangster Dawood Ibrahim’s aides, as the poll in-charge.
1 min
December 18, 2025
The New Indian Express Kozhikode
BJP & Cong spar over court order in National Herald case
Political vendetta: Kharge
1 mins
December 18, 2025
The New Indian Express Kozhikode
'Excessive fog' leads to T20I abandonment
BY the time the fourth T20I between India and South Africa in Lucknow was officially called off on Wednesday, two and a half hours had passed.
2 mins
December 18, 2025
The New Indian Express Kozhikode
Eternal's Goyal, Nykaa founder Nayar in Hurun India's Top 10 'self-made' list
DEEPINDER
1 mins
December 18, 2025
The New Indian Express Kozhikode
At Alpine SG Pipers, a great team comes with caveat – 3 for Candidates
AFTER the second day of the Global Chess League on Monday, just when Alpine SG Pipers’ team bus had pulled up at the hotel to drop the players off, Fabiano Caruana and Anish Giri were sitting side by side next to the door.
2 mins
December 18, 2025
Listen
Translate
Change font size