Bevco set to introduce QR code-based tracking of bottles

System will enable complete tracking of liquor bottles, right from production stage Aims to help enforcement agencies in tackling counterfeits & duty evasion

- RAJESH RAVI @Kochi

STARTING June, the Kerala State Beverages Corporation Ltd (Bevco) will implement a QR code-based track-and-trace system for all liquor bottles it sells in the state.

Bevco MD Harshita Attaluri explained that the QR-code system will enable complete tracking of liquor bottles, right from the stage of production. "Around 80% of liquor sold in Kerala is bottled within the state and must comply with QR-code labelling by May 5," she said.

"For the remaining 20%, comprising liquor bottled in other states and foreign liquor, Bevco will affix QR codes, ensuring all bottles have track-and-trace labels before June 1."

This initiative, according to Bevco sources, will simplify the work of enforcement agencies in tackling counterfeit products and duty evasion.