TTD to restore 'divine taste' of Tirumala laddu
The New Indian Express Hyderabad
|April 29, 2025
THE Tirumala Tirupati Devasthanams (TTD) is undertaking unprecedented measures to elevate the quality of its iconic Tirupati Laddu, a sacred prasadam cherished by millions of devotees worldwide.
Revered as a divine offering that symbolises a sweet connection to Lord Govinda, the laddu has long been a highlight of the Tirumala pilgrimage, particularly adored by children and infants. However, recent criticisms regarding ingredient quality and concerns about the Anna Prasadam canteen have prompted TTD to launch a transformative initiative to restore the laddu's sanctity and excellence.
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