K-Beauty wave hits Hyderabad

GLASS skin, bouncy hair, and effortless glow — K-beauty has us all intrigued, filling our feeds with dreamy transformations. But will it work for you? If you've been curious yet hesitant, here's some exciting news! Hyderabad now has its first Korean beauty salon, ANHA, in Banjara Hills, bringing authentic K-beauty treatments closer than ever.

- DARSHITA JAIN

GLASS skin, bouncy hair, and effortless glow — K-beauty has us all intrigued, filling our feeds with dreamy transformations. But will it work for you? If you've been curious yet hesitant, here's some exciting news! Hyderabad now has its first Korean beauty salon, ANHA, in Banjara Hills, bringing authentic K-beauty treatments closer than ever. CE speaks to the owners, Anusha Buddaraju and Harika Koneru, about their journey of bringing Korean hair and skin treatments to Hyderabad.

Anusha and Harika began tossing business ideas because they weren't sure where they'd land, but they always knew beauty was their calling. "We didn't want just another salon; it had to be something Hyderabad hadn't seen before," Anusha says. Their travels through Bangkok and Vietnam sparked inspiration, but one question lingered — what exactly would they create? They soon realised that the answer was hidden in the details of their journey.