India's wearable market shrinks in first half of the year: Smartwatch sales take biggest hit

India's wearable device market continued to decline in 2025, marking its fifth straight quarterly drop.

- Rakesh Kumar @New Delhi

Shipments in the first half of the year (January-June) fell 6.3% YoY to 51.6 million units. The slowdown was sharper in Q2 2025, when shipments dropped 9.4% YoY to 26.7 million units.

Prices showed little movement. The average selling price (ASP) of wearables in Q2 rose slightly by 2.2% YoY to $19.2, while the ASP for the first half of the year stayed flat at $18.7.

"Looking ahead to the festive second half, brands are expected to pivot towards mid-premium offerings, focusing on advanced health sensors, NFC support, AI-driven features for predictive health insights, and seamless integration with devices and ecosystems," said Anand Priya Singh, market analyst, Smart Wearable Devices, IDC India.

"Additionally, white-label smartwatches (low-cost knockoffs) are expected to regain momentum, particularly in the offline retail channel, driven by aggressive bundle offers."