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Firms Aware of Environmental Footprint of Gen AI

The New Indian Express Hubballi

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February 07, 2025

Generative AI adoption has accelerated rapidly, as AI not only drives business growth but also has the potential to enhance energy efficiency and support sustainability initiatives.

- EXPRESS NEWS SERVICE @ Bengaluru

However, generative AI requires processing vast amounts of data and significant computational power, which consumes large quantities of electricity, water, and other resources.

A recent report by the Capgemini Research Institute titled Developing Sustainable Gen AI shows that Gen AI has a significant and growing negative environmental impact. However, many organizations are failing to appropriately track this growing footprint, which is jeopardizing their ESG (environmental, social and governance) objectives.

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