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The New Indian Express Chennai
|November 07, 2025
The Timeless Festive Edit is minimal in detail yet striking in design
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UNRUSH, THE MUMBAI-BASED brand known for its sharp tailoring, fluid silhouettes, and versatile layers, has introduced The Timeless Festive Edit-a collection that celebrates the joy of the season while transcending it. Designed for longevity, each piece is thoughtfully crafted for the modern wardrobe.
The edit features structured jackets, relaxed trousers, and transitional separates in earthy tones and rich textures-garments that carry the warmth of celebration without the weight of excess. Minimal in detail yet striking in design, the collection embodies the beauty of pieces made to be worn, re-worn, and restyled across seasons.
For Pragya Priyali, founder and creative director of Unrush, this is a passion project.
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