A Gen Z Makeover for Ice Creams

Tucked away in the silent streets of Cenatoph Road, Alwarpet, inside the casual buzz of Double Roti, Scoop Dawg bursts into view with neon-bright signage. Sharing the restaurant's seating but standing apart with its bold branding and quirky flavour names, this frozen dessert brand is crafted to speak directly to the city's Gen Z crowd.

- RAKSHITHA PRIYA G

Tucked away in the silent streets of Cenatoph Road, Alwarpet, inside the casual buzz of Double Roti, Scoop Dawg bursts into view with neon-bright signage. Sharing the restaurant's seating but standing apart with its bold branding and quirky flavour names, this frozen dessert brand is crafted to speak directly to the city's Gen Z crowd. "It's a brand made for them, by understanding their language and their vibe," says chef Shriram Rajendran, the brain behind Scoop Dawg. "If you look at a Gen Z laptop, it's covered in stickers...that's the vibe we want."

Calling it a "frozen-powered brand", Shriram shares, "If it's frozen, we want it here - gelato, sorbet, frozen yoghurt, protein ice cream, even choco bars inspired by Dubai." With over 25 products on the menu, the brand's goal is to offer variety that's fresh, authentic, and packed with personality.